THE BRIEF:
The Apollo Theater is a beloved New York landmark that exceeds its status as a legendary theater to a center of flourishing arts, as well as a technologically interdisciplinary hub of cultural education. As part of a redesign for the Apollo Theater, I rebranded their institution to reflect their forward-thinking nature, while also keeping their human spirit.
After creating some preliminary posters, further study into the logotype and its system was required:
New Typeface in Signage
