THE PROBLEM:
Many Asian-Americans and Pacific Islanders (AAPI) do not feel comfortable talking about mental health struggles/seeking mental health services. These reasons range from cultural barriers to societal structures to a lack of POC-focused mental health resources.
Many Asian-Americans and Pacific Islanders (AAPI) do not feel comfortable talking about mental health struggles/seeking mental health services. These reasons range from cultural barriers to societal structures to a lack of POC-focused mental health resources.
THE WORK:
Through a digital non-profit branding project aimed specifically at AAPI young adults and youth, the struggles that AAPIs face in the search for adequate mental health resources become alleviated.
THE GOAL:
01. Dispel cultural and structural myths about mental health to AAPIs
02. Drive awareness of resources available and mental health services available to them.
